Welling Florist Privacy Policy Overview

Introduction

At Welling Florist, we are committed to protecting the privacy and personal data of our customers. This Privacy Policy explains in detail how we process your personal information when you place orders with us, whether in Welling or the surrounding districts. We adhere to the principles and requirements of the General Data Protection Regulation (GDPR) to ensure transparency, fairness, and the security of your data.

Who This Policy Applies To

This policy covers any customer who places an order with Welling Florist, whether for delivery or collection, in Welling and any neighboring areas we serve. It describes our processing practices and your rights relating to your personal data as our customer.

What Data We Collect

We collect only the personal data necessary to process your order and provide our services. This includes:

• Contact Information: Name, delivery address, phone number, and (if provided) email address.
• Order Details: Details of the flowers, gifts, messages, or products ordered, recipient names and addresses, and requested delivery dates.
• Payment Details: Transaction information, payment status, and method (note: Welling Florist does not retain your full payment card details; these are securely processed by our approved payment processors).
• Communication Records: Correspondence with you, such as order confirmations, queries, feedback, or complaints.
• Website Usage Data (where applicable): Technical information such as IP address, device type, and browsing activity on our site, collected via cookies and analytics tools to improve our services.

Lawful Bases for Data Processing

Welling Florist processes your data only when permitted by law. The main lawful bases we rely on are:

• Contractual Necessity: Processing is necessary to enter into or fulfil your purchase of goods and services from us, such as taking your order, delivering your flowers, and handling payments.
• Legal Obligations: We may process or retain certain information to comply with applicable tax, accounting, and other regulatory requirements.
• Legitimate Interests: We may use your data for customer service, feedback requests, or to improve our services, provided these uses do not override your rights or interests.
• Consent: If you opt in to receive marketing communications from us, we will only send you updates based on your consent, which you may withdraw at any time.

How We Use Your Information

Your personal data is used exclusively to:

• Process and manage your orders and deliveries.
• Provide customer service and respond to your enquiries.
• Fulfil legal and accounting requirements.
• Monitor, maintain, and improve our products and services.
• Send marketing communications, only where you have explicitly consented.

Data Sharing and Processors

We never sell your data to third parties. However, we may share your personal data with trusted partners who help us deliver our services, such as:

• Payment Processors: Secure third parties who handle your payment transactions on our behalf.
• Delivery Partners: Couriers or staff who deliver orders to you or your recipients in Welling and surrounding areas.
• IT and Storage Providers: Technology suppliers who store or process order and customer data under contract, solely for legitimate business purposes.

We require all processors to adhere to strict standards of data security and GDPR compliance, ensuring they use your data only for the purposes specified and cannot use it for their own commercial advantage.

International Data Transfers

Your data is primarily processed within the United Kingdom (UK) or the European Economic Area (EEA). Where we need to transfer data outside these areas (for example, to cloud-based service providers), we ensure appropriate safeguards are in place as required by data protection law.

Data Retention

We keep your data only for as long as necessary for the purposes for which it was collected, or as required by law (such as tax or accounting regulations). Typically, we will:

• Retain order records, including contact and delivery details, for up to six years from the date of your order for legal and business needs.
• Retain communication records (such as queries or complaints) for up to two years after your last interaction.
• Erase or anonymise any data where a legal or business need no longer exists, or where you exercise your right to erasure (see User Rights below), unless otherwise required by law.

Data Security

We maintain physical, technical, and organisational measures to protect the confidentiality, integrity, and security of your data, including encryption, secure order processing, and regular access reviews. All staff and processors are contractually committed to maintaining your privacy.

Your Rights Under GDPR

As our customer, you have important rights regarding your personal data under the GDPR, including the right to:

• Access – Request a copy of the personal data we hold about you.
• Rectification – Require us to correct any inaccurate or incomplete data.
• Erasure – Ask us to delete your personal data, subject to legal limitations.
• Restriction – Request the restriction of processing in certain circumstances.
• Data Portability – Obtain and reuse your data for your own purposes across different services.
• Object – Object to certain uses of your data, such as profiling or direct marketing.
• Withdraw Consent – Where you have given explicit consent (e.g., for marketing), you may withdraw this at any time.

To exercise any of these rights, you can contact us via the methods listed on our website or by visiting our store. We will respond to all legitimate requests within one month, unless the request is particularly complex.

Changes to This Privacy Policy

This policy may be updated from time to time to reflect legal, technical, or business changes. We encourage you to review this notice regularly when placing orders with Welling Florist, to ensure you are aware of how we protect your data.

Contact & Complaints

If you have any questions, concerns, or complaints regarding your personal data or this Privacy Policy, please contact us in writing or in person at our store. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are not satisfied with how your data is being handled.

Thank you for trusting Welling Florist with your orders. We are dedicated to safeguarding your privacy at every step.